Flooring Direct is a Better Choice Than Our Competitors!
At Flooring Direct we strive to be the best! For over two decades we’ve worked continually to make the Shop-at-Home process better and to streamline our 5-star installation. We constantly improve our choices in flooring, we’re always searching for Made in the USA options and alternatives to mainstream made-overseas solutions and we’ve stopped carrying lines that don’t live up to their expectations or warranty obligations.
Can We Prove That Flooring Direct is the Best?
Now it’s one thing to say you’re the best - and let’s face it, everyone does - but it’s another thing entirely to go compare some hard facts. So in this post we’re going to compare Flooring Direct to our competitors with facts and information that is readily available on the internet and can be compared side-by-side.
Now if you’ve been shopping for flooring, then you probably know our competitors, so out of respect we’re not going to say their names out loud. Let’s give them nicknames, like - Espresso Flooring, Five-oh Floor, and Umpire Flooring.
As per Google Search results 04/2025
| Independently Owned & Operated |
Truly Local |
DFW Showroom |
Google Reviews Average |
0% Interest Offer up to |
|
| Flooring Direct | YES | YES | YES | 4.8 | 36 MONTHS |
| Espresso Flooring | no | no | no | 4.5 | 12 months |
| Five-Oh Floor | no | no | no | 4.2 | 12 months |
| Umpire Flooring | no | no | no | 4 | 12 months |
Flooring Direct Versus the Competition
Flooring Direct is Truly Local and Independently Owned and Operated
Flooring Direct is independently owned and operated by a family man supporting Dallas Fort Worth families. The money that Flooring Direct earns and spends stays right here in DFW, right here with Texas Businesses, supporting our community. So let’s compare that side-by-side to our competitors with quick searches on Google.
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Independently owned and operated.
• Flooring Direct is independently owned and operated by Dan Ratcliff, a Dallas native, and DFW business owner since 1995.
• Espresso Flooring - is owned by a holding company owned by an industries company which also owns a home services conglomerate.
• Umpire Flooring - is owned by a bank capital firm - a portfolio company lost in a sea of portfolio companies.
• Five-oh Floor - is owned by a strategy investors company managing 1.8 billion in investments and capital.
Who do you want in charge at the top of your flooring project? A Dallas-native and neighbor looking out for his community? Or a boardroom of chairmen squeezing every last bit of profit out of a bunch of companies they own as investment capital? Flooring Direct can be trusted to work in your best interest, and not the interest of shareholders, fund managers, and share prices.
Flooring Direct's Corporate Office in Dallas, TX
Flooring Direct is truly local! Flooring Direct was born right here in the DFW Metroplex, in Carrollton, TX, as Carrol Johns Flooring and was rebranded to Flooring Direct and eventually relocated to Dallas, TX in 2014. If you want to come into the showroom and see samples, if you want to sit down and have a chat with any of the managers, where are you going to go?
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Headquartered right here in Dallas.
• Flooring Direct is headquartered in Dallas, TX.
• Espresso Flooring is headquartered in Phoenix, AZ.
• Five-oh Floor is headquartered in Tucker, GA.
• Umpire Flooring is headquartered in Northlake IL
Flooring Direct's Showroom is here in Dallas, TX
Flooring Direct's Dallas showroom is located at 9886 Chartwell Drive, Dallas, TX, and has been for over a decade. We Bring the Store to YOU! - but you can always come by and see us. Let’s do some quick searches for the Dallas Fort Worth showroom locations of our competitors.
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Showroom? You bet! Come on over and see us.
• Flooring Direct Showroom - 9886 Chartwell Drive, Dallas, TX.
• Espresso Flooring Showroom - none
• Five-oh Floor Showroom - none
• Umpire Flooring Showroom - none
Flooring Direct is the Best Reviewed in Dallas Fort Worth.
Flooring Direct has always cared about industry pier reviews and honest reviews from real customers just like you. Check our Rewards and Reviews page and you'll see not just Google reviews, but 14 consecutive years of Angi Super Service Awards, certifications from Best Pick Reports and 5-Star Home Review. But for this comparison, we’re going to look right at the full Google Reviews Average available online for the public. As of 4/25/2025:
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Google Reviews? Average them ALL and then see what you find:
• Flooring Direct total Google Reviews Average: 4.8
• Espresso Flooring Google Reviews Average flooring 4.5
• Five-oh Floor Reviews Average 4.2
• Umpire Flooring Google Reviews Average 4.0
Flooring Direct has the Most Help for Your Financing
When it comes to flooring financing offers, the competition tries to spin it many ways, but only Flooring Direct offers a 36 month 0% interest plan with approved credit and minimum monthly payments. What is the most our competition is able to help?
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Financing? Who has the most to offer for your project?
• Flooring Direct financing offer of 0% interest with approved credit and minimum monthly payments up to 36 months.
• Espresso Flooring financing 0% interest offer is just 12 months.
• Five-oh Floor financing 0% interest offer is just 12 months.
• Umpire Flooring financing 0% interest offer is just 12 months.
It All Adds Up to Flooring Direct!
Flooring Direct is independently owned, truly local and available, highest rated and has the biggest special financing offer. In head-to-head comparisons, this isn't just boasting or marketing, there's actual proof. And we didn't just pay some agency to come up with another idea and write this post; We didn’t have AI gen up all this text for us - my name is Matthew, and I've been the webmaster here since 2014, and I've done these searches and gathered these facts and typed up every word of this post by hand. Like a lot of us here at Flooring Direct, we know a good thing when we see it, and we've stayed on all along the way to do good work for a company that actually cares about doing a great job and excellent customer service.
If you’re looking for new flooring with installation then schedule a Free Estimate with Flooring Direct. We’ve made it convenient and easy and you can communicate with us however you feel most comfortable - by phone call, by text message, with a chat assistant or fill out a form and set the day and time of the appointment yourself. And then...
We Bring the Store to YOU!
Dan Ratcliff
President and CEO of Flooring Direct in Dallas / Fort Worth.
Over the last two decades, he has grown Flooring Direct into a premier Shop-at-Home traditional & hardwood flooring company. With a true dedication to customer service and integrity, Flooring Direct has become DFW's largest highest-rated Dallas-local flooring dealer. Dan has lived in Dallas all of his life and was raised in Dallas with family roots and love for the community and local sports. It's with that sense of family that Flooring Direct has contributed to and sponsored children's organizations like Jonathan's Place and scholastic athletics like Plano's Girls Soccer.
- Dan Ratcliffhttps://flooringdirectdfw.com/author/master/
- Dan Ratcliffhttps://flooringdirectdfw.com/author/master/
- Dan Ratcliffhttps://flooringdirectdfw.com/author/master/
- Dan Ratcliffhttps://flooringdirectdfw.com/author/master/