We Bring the Store to YOU!
At Flooring Direct we like to say, "We Bring the Store to YOU!" But if you don't know what we mean by Shop-at-Home flooring, here is an explanation of our program.

Flooring Direct Expert Hiro greets Flooring Customer in Denton, TX for Free Estimate Appointment.
Our Shop-at-Home flooring program has been honed and refined over decades and we've streamlined the process to make it easiest on the customer, YOU!
It starts by setting a Free Estimate and Sample Viewing appointment. Flooring Direct has next day appointments available–except for Sundays! We have daytime, evening, and Saturday appointments for busy schedules.

Flooring Direct Product Quality Manager Hiro Goromaru meets with real customer in Denton Texas.
You can set your appointment in many ways at your convenience, by calling on the phone, sending us a text message, or by using the website to fill out a form or chat with our assistant using the chat widget. When you schedule your appointment, be sure to be prepared to let your appointment setter know what kinds of flooring you're interested in seeing. Our Visualizer Tool, online catalog and flooring product index are helpful in letting you choose the perfect samples you're interested in seeing. Providing a detailed description of your project can also help us prepare to have the best information ready for you.

Flooring Direct Product Quality Manager Hiro Goromaru meets with real customer in Denton Texas.
Flooring Direct's flooring expert will meet you for your appointment time. They will bring flooring samples of all the different options we can provide for your project and circumstances. You'll have the opportunity to view those samples in your own home, alongside existing colors and furnishings, in your home's natural lighting. That's true color matching! No trying to remember or comparing to digital pictures under a store's fluorescent lighting. Having the samples right in your home means being able to compare with your own eyes in your project's environment.

Flooring Direct Mohawk Laminate Sample Showing with Real Customer in Denton Texas.
Flooring Direct's flooring expert will take exact measurements and create a digital floorplan of your project. The advantages of a digital project mean that you can see multiple options on the fly without a lot of work and in real-time in your home. Our digital projects precisely calculate square footage, materials and installation needs, so you can rest assured that everyone is getting the same quotes and same lowest-available pricing in real-time.

Flooring Direct Flooring Expert Hiro builds digital floorplan of flooring project with laser measurements and mapping software.
Flooring Direct's flooring expert can also help with our Roomvo Visualizer Tool if you would like to see your home in a digitally rendered picture with the flooring you're thinking about, but just can't imagine in your mind's-eye. If you haven't had the chance already, let our Sales Rep help show you how the Roomvo Visualizer Tool can allow you to see your rooms with new flooring options before making that final decision.

Flooring Direct Room Visualizer lets you see your room in all new flooring using samples from our extensive online catalog.
Flooring Direct's flooring expert can answer questions about our current special financing offers and help you navigate to our flooring finacing page where you can apply online for a Shaw Credit Card from Wells Fargo Bank.

Flooring Direct New Flooring Wood-Look Luxury Vinyl Flooring Before And After In Denton TX
Congratulations! When you choose Flooring Direct for your new flooring and installation project, you're in good hands. With decades of experience, fourteen consecutive years of Angi Super Service Awards as of 2025, industry recognition and a 4.8+ Google Rating out of hundreds of reviews, you can rest assured in our service and 5-Star Installation.
Take that first step and Click Here to schedule your Free Estimate and Sample Viewing appointment. We Bring the Store to YOU!

Dan Ratcliff
President and CEO of Flooring Direct in Dallas / Fort Worth.
Over the last two decades, he has grown Flooring Direct into a premier Shop-at-Home traditional & hardwood flooring company. With a true dedication to customer service and integrity, Flooring Direct has become DFW's largest highest-rated Dallas-local flooring dealer. Dan has lived in Dallas all of his life and was raised in Dallas with family roots and love for the community and local sports. It's with that sense of family that Flooring Direct has contributed to and sponsored children's organizations like Jonathan's Place and scholastic athletics like Plano's Girls Soccer.
- Dan Ratcliffhttps://flooringdirectdfw.com/author/master/
- Dan Ratcliffhttps://flooringdirectdfw.com/author/master/
- Dan Ratcliffhttps://flooringdirectdfw.com/author/master/
- Dan Ratcliffhttps://flooringdirectdfw.com/author/master/